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The beauty of the Internet is that it is now
possible to reach people around the world, or in
the next street, extremely cheaply and competing on
equal terms with much larger companies.
To get the most out of the Internet, you should
consider getting your own website, or at least a
page on somebody else's website. They needn't cost
anything, at least while you're starting out, and
many of the free sites require no experience at all
to get a site up and running.
You can also place advertisements on ad pages on
the web, often for free, but you must have at least
a contact e-mail address if you don't have a
webpage to direct people towards.
Don't underestimate the importance of the
wording you use. One book stands out amongst the
hundreds of books ever written on copywriting.
"Make
Your Words Sell" is all you'll ever need to
write order-generating, lead-getting,
sales-clinching words. For instance you will
learn...
- How to write an order page that just refuses
to be ignored
- An effective-but-underused method of
preventing "Buyer's Remorse"... and canceled
orders
- How a simple two line e-mail can work
wonders for your profits
- Techniques that ensure your visitors read
your entire message
- The single best way to increase your
follow-up sales
- Common mistakes that kill sales day after
day, mistakes made even by the pros.
It does way more than show how powerful
persuasive Net copy should be written.
And it does much, much more than just show you
how to think like a successful Web copywriter. It
shows you how to think like your customer, with
your customer and ahead of your customer. And...
Not just any customer... your specific customer.
Right from the very first moment (before,
actually!) he or she enters your site, all the way
through to the climax of taking the order... and
the vital follow-up.
Step by careful step, word by word, paragraph by
paragraph, and page by perfectly crafted page, Make
Your Words Sell! transforms you into the consummate
copywriter who knows how to write to sell.
For more details and a complete table of
contents, go to
MYWS
Newbie
Club
Not ready to spend any money yet? Get a
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Newbie
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The biggest misconception however is that you
need only build a website and orders will flood in.
Like anything else, people will only find your
website if they're told about it.
Imagine getting a new telephone installed and
telling no-one the number. It won't ring. You start
by telling people, you put the number in the phone
directory and you print the details on all your
stationery, advertising and literature. It's
exactly the same with a website.
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