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Publicising your website

Although search engines are a crucial part in the successful visibility of your site, they are by no means the only means. Try to promote your website every day, in one form or another.

LINKS FROM OTHER SITES

In additional to getting listed in search engines, another way for your site to be found is through similar sites so try to arrange for your site to be listed on as many relevant sites as possible. Use search engines to find appropriate sites and suggest that they might like to add your site details to their site. Usually you'll need to place a link to their site on yours. One of the factors that affects your rating with search engines is the frequency with which your website address appears on other websites, so this will also help your visibility.

To increase visibility of your site, little is more effective than backlinks from high ranking websites. One very quick and simple way is to add comments on other people's blogs. The only difficult bit is finding suitable high ranking blogs that accept comments. Luckily there is a new piece of software that does this for you. Just enter in your keywords and the minimum page ranking you require, and CommentHut finds all relevant blogs for you. You then need only click on the link to go straight to the right page. You can download your free fully functional lite version from CommentHut

For more information on blogs visit our earning from blogging page

LinkDash.com is an automated reciprocal link exchange service - You can boost your Link Popularity by joining their directory of participating partner websites. Optional paid service enables your links to be added to other sites without the requirement to add links to your site.

Squidoo - Many lenses within the Squidoo network offer the opportunity to add a link to your own site, completely free of charge. My own squidoo site at http://www.squidoo.com/homeworkinguk offers this facility so visit now and add your link today.

eBay
This might be a surprising suggestion but there are hugely discounted advertising packages available on eBay. In the past I've picked up a paid solo e-mail to the membership base of a GPTRE site for just $1 and links on a PR6 site for £1. Below are a few examples currently available from both the UK and US sites.

 

See http://www.homeworkinguk.com/adclicks.htm for more details of sites that sell links without the need to add links on your site.

 

NEWSLETTERS

Probably the most effective form of advertising. Once you've managed to get someone to your site, don't let them go. By offering a newsletter you build up a rapport so that when you have any new products or services to offer, they are more likely to be receptive than a stranger who just happens to come across your site. There are now several companies on the internet who will set up a newsletter service for you, so that all you need to do is provide the content and submit. An added advantage of using an outside company is that your newsletter gets listed on their files increasing the chance of someone signing up to your newsletter before they've even seen your site. An excellent place to get started learning to create your own ezine is E-Zines.com. They offer an online ezine building tutorial AND a FREE interactive E-Zine builder that will have you publishing your first ezine in about 5 minutes.

You'll often find that the company hosting your site includes a newsletter tool with your package. If not, or if you switch hosts regularly, the following services offer a free newsletter service.

  • Yahoogroups
  • Topica

However, if you are using your newsletter or mailing list to generate an income, you really should consider a paid service. Not only does it look more professional, with no messages from the provider, but they are far more flexible and in many cases can be completed automated.

Until recently there were two major companies in this sector with Aweber probably just edging it, but recent disputes with AOL have meant that there can be problems with delivery to AOL addresses. This leaves GetResponse as the recommended choice. If you've ever signed up for a mailing list, there's a high probability you've used one of these companies as they are quite simply head and shoulders above anyone else, and yet cost only a few dollars a month.

JOINT VENTURE GIVEAWAYS

Run periodically during the year, these promotions enable you to get a large number of subscribers to your newsletter, by offering a contribution to the huge collection of freebies on offer. They usually only last a few days, pushing people to react immediately to claim all the free gifts on offer. Usually on offer are ebooks, downloadable software, free access to membership sites etc. so if you don't have your own product to give away you can easily offer a free ebook you've obtained elsewhere, (subject to distribution rights).

The following are currently accepting submissions:

  • Only JV Permanent Giveaway
  • Seven Dollar Giveaway
  • Goliath Giveaway
  • Fair Rainbow GiveAway
  • E-biz Launchpad

 

 

 

 BANNER ADS

 

You can exchange banners with other sites, free of charge. By including some HTML text in your webpages, you show banners advertising other websites. In turn, for every x times you show a banner on your webpages, your banner is shown y times on other member sites. The ratio will depend on the company involved but will generally be in the region of at least 1 of your banners shown elsewhere to 2 appearing on your site, going up towards 1 for 1.

 

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With BannerBeast you get 1000 free credits just for signing up, and 1000 for each new member you sign up. You'll even earn credits while promoting your BannerBeast page at traffic exchange sites.

Banner Exchange
Join a growing network of professional websites by exchanging traffic through FREE banner advertising at Banner Exchange Online. You can also purchase without displaying other member ads.

 

Companies worth considering, if you are aiming at a UK audience:

UK Banners - the largest UK-based banner exchange network, used by over 23,000 websites around the country, serving in excess of 50 million banners per month. For every 10 times you show a banner on your webpages, your banner is shown 8 times on other UK Banners member sites plus Each new account will get 100 free banner exposures to get you started. They will automatically generate a banner for your website, so you don't even need to design one. You can even target your advertising by choosing what types of site you want to show your banners on.

If you prefer something smaller UK Buttons offers the same service but with buttons rather than banners.

 

FREE UK CLASSIFIED SITES

The following are free UK classified ad sites that I have used:

Adoos is a free classifieds website which launched in november 2004 and currently attracts over 1 million unique visitors per month. They have sites for various countries around the world including the UK and aim to build a free alternative to eBay and other paid classifieds services. For a full listing of countries available visit http://www.homeworking-directory.com/ads.htm

http://www.findit.co.uk/uk/business.htm

http://www.uk-freeads.com

http://www.nettrader.co.uk/

UK-Bargains.co.uk/classified.html - Ads must relate to the United Kingdom. Your ad can be included in a total of 5 Categories, can be submitted for up to 4 weeks and can contain up to 100 words.

http://portsmouth.freeexchange.co.uk

  

TESTIMONIALS

A potential successful and totally free way of getting your site mentioned on others without needing to offer a reciprical link is to write a testimonial for a product or service you've used. Many sites use these messages to add weight to the quality of their product, particularly when contact details are given. If you come across a testimonial page on a site you visit, write to the company praising their product, saying how it's helped you etc, and there's a good chance your message will appear on their site, complete with a link to your site.

If you have a business you'd like featured on the site, send details of the opportunity to the address below for information on rates and availability.
enquiry@homebusinessuk.co.uk