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Although search engines are a crucial part in
the successful visibility of your site, they are by
no means the only means. Try to promote your
website every day, in one form or another.
LINKS FROM OTHER SITES
In additional to getting listed in search
engines, another way for your site to be found is
through similar sites so try to arrange for your
site to be listed on as many relevant sites as
possible. Use search engines to find appropriate
sites and suggest that they might like to add your
site details to their site. Usually you'll need to
place a link to their site on yours. One of the
factors that affects your rating with search
engines is the frequency with which your website
address appears on other websites, so this will
also help your visibility.
To increase visibility of your site, little is more effective than backlinks from
high ranking websites. One very quick and simple way is to add comments on other
people's blogs. The only difficult bit is finding suitable high ranking blogs that accept
comments. Luckily there is a new piece of software that does this for you. Just enter in your
keywords and the minimum page ranking you require, and CommentHut
finds all relevant blogs for you.
You then need only click on the link to go straight to the right page. You can
download your free fully functional lite version from
CommentHut
For more information on blogs visit our earning from blogging page
LinkDash.com
is an automated reciprocal link exchange service -
You can boost your Link Popularity by joining their directory of
participating partner websites. Optional paid service enables your links to be added to other sites
without the requirement to add links to your site.
Squidoo - Many lenses within the Squidoo network offer the opportunity to add a
link to your own site, completely free of charge. My own squidoo site at http://www.squidoo.com/homeworkinguk
offers this facility so visit now and add your link today.
eBay
This might be a surprising suggestion but there are hugely discounted advertising
packages available on eBay. In the past I've picked up a paid solo e-mail to the
membership base of a GPTRE site for just $1 and links on a PR6 site for £1.
Below are a few examples currently available from both the UK and US sites.
See
http://www.homeworkinguk.com/adclicks.htm
for more details of sites that sell links without the need to
add links on your site.
NEWSLETTERS
Probably the most effective form of advertising.
Once you've managed to get someone to your site,
don't let them go. By offering a newsletter you
build up a rapport so that when you have any new
products or services to offer, they are more likely
to be receptive than a stranger who just happens to
come across your site. There are now several
companies on the internet who will set up a
newsletter service for you, so that all you need to
do is provide the content and submit. An added
advantage of using an outside company is that your
newsletter gets listed on their files increasing
the chance of someone signing up to your newsletter
before they've even seen your site. An excellent
place to get started learning to create your own
ezine is
E-Zines.com.
They offer an online ezine building tutorial AND a
FREE interactive E-Zine builder that will have you
publishing your first ezine in about 5 minutes.
You'll often find that the company hosting your site includes a newsletter tool with
your package. If not, or if you switch hosts regularly,
the following services offer a free newsletter service.
However, if you are using your newsletter or mailing list to generate an income, you
really should consider a paid service. Not only does it look more professional, with no
messages from the provider, but they are far more flexible and in many cases can be completed automated.
Until recently there were two major companies in this sector with
Aweber
probably just edging it, but recent disputes with AOL have meant that there can be problems with delivery
to AOL addresses. This leaves GetResponse as the recommended choice. If you've ever signed up for a mailing list, there's
a high probability you've used one of these companies as they are quite simply head and shoulders above anyone else,
and yet cost only a few dollars a month.
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GetResponse is an easy, web-based email marketing software that delivers your campaigns, offers, newsletters, follow-ups
and autoresponder messages.
GetResponse provides you with:
- Unlimited email marketing campaigns, autoresponders, follow-ups, lists and broadcasts.
- 150+ professionally designed HTML templates.
- Powerful, cost-effective newsletter hosting.
- Unparalleled email deliverability.
- Click-through, sales and revenue tracking.
Remember to then promote your newsletter by
getting it listed in the many newsletter
directories around. eg
http://www.ezinehub.com
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Would you like to receive a FREE,
seven-lesson email course
that will power up your email
marketing and profits?
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JOINT VENTURE GIVEAWAYS
Run periodically during the year, these promotions enable you to get a large number of subscribers
to your newsletter, by offering a contribution to the huge collection of freebies on offer. They usually
only last a few days, pushing people to react immediately to claim all the free gifts on offer. Usually on
offer are ebooks, downloadable software, free access to membership sites etc. so if you don't have your own product
to give away you can easily offer a free ebook you've obtained elsewhere, (subject to distribution rights).
The following are currently accepting submissions:
NEWSGROUPS/ARTICLES
Although it may seem time consuming and hard
work, subscribe to as many relevant newsletters and
newsgroups as you can find and take an active part
in them. Use the links above to find suitable
groups or try
Best Ezines
or New-List .
By contributing articles and becoming known to
other readers, your reputation grows and more
people are likely to visit your site and be
receptive to your offers.
BANNER ADS
You can exchange banners with other
sites, free of charge. By including some HTML text
in your webpages, you show banners advertising
other websites. In turn, for every x times you show
a banner on your webpages, your banner is shown y
times on other member sites. The ratio will depend
on the company involved but will generally be in
the region of at least 1 of your banners shown
elsewhere to 2 appearing on your site, going up
towards 1 for 1.
With BannerBeast
you get 1000 free credits just for signing up, and 1000 for each new member you sign
up. You'll even earn credits while promoting your BannerBeast page at traffic exchange sites.
Banner Exchange
Join a growing network of professional websites by exchanging traffic through
FREE banner advertising at Banner Exchange Online. You can also purchase banner ads without displaying other member ads.
Companies worth considering, if you are
aiming at a UK audience:
UK
Banners - the largest UK-based banner
exchange network, used by over 23,000 websites
around the country, serving in excess of 50 million
banners per month. For every 10 times you show a
banner on your webpages, your banner is shown 8
times on other UK Banners member sites plus
Each new account will get 100 free banner exposures
to get you started. They will automatically
generate a banner for your website, so you don't
even need to design one. You can even target your
advertising by choosing what types of site you want
to show your banners on.
If you prefer something smaller
UK
Buttons offers the same service but with
buttons rather than banners.
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