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home business uk - web site promotion

MONITORING YOUR WEBSITE

 

make your site sell

Google
Web www.homebusinessuk.co.uk
www.homeworkinguk.com

There's little point having a website and spending hours promoting it if you don't know whether anyone is visiting your site and where they're coming from. If your own webhost doesn't supply you with this information, there are many companies that supply this information for free, or low cost. In most cases you'll need to accept a banner ad or small icon on your site in exchange for the service. Alternatively, you can use your raw log files and buy or lease software to analyse it for you.


FREE TRACKING SERVICES

Google Analytics
Until recently there were a wide range of companies offering differing quality services, with a premium usually required for more in depth service. But then along came Google with "Google Analytics". By simply adding a couple of lines of code to each page of your site you get incredibly detailed information about visitors to your site - what keywords they used, what pages they visited, how long they stayed on each page, geographical information (including a great map of the world with blobs for everywhere you've had visitors from) and absolutely loads more information. Sign up free of charge at http://www.google.com/analytics/

Did you know you can also ? Google Pack provides a single installer for many essential PC applications from Google and other trusted partners. These applications improve your browsing with increased speed and security, provide better searching capability for the web and for your own PC and enable you to collect and organise your personal data, including photos.

    Products in the pack include:
  • Google Earth - 3D Earth browser - Zoom from space to street level — tour the world, find maps, driving directions, hotels, restaurants, and more
  • Google Desktop - Desktop companion - Find all your email, files, web history, and more
  • Picasa - Photo organizer
  • Google Toolbar for Internet Explorer - Search toolbar
  • Google Pack Screensaver - Photo screensaver
    Additional Software Included
  • Mozilla Firefox with Google Toolbar - Web browser
  • Ad-Aware SE Personal - Antispyware utility
  • Norton AntiVirus 2005 Special Edition - Antivirus utility with 6-month subscription to protection updates
  • Adobe Reader 7 - PDF reader
    Optional Software
  • Google Talk - Voice and IM application
  • Google Video Player - Video player
  • RealPlayer - Media player
  • GalleryPlayer HD Images - High-quality artwork and photos

If for any reason you don't wish to use Google, the following are the best of the rest.

Statlogger.com offers a FREE reliable web counter for your website. You can choose from a variety of professionally designed counters, or use the invisible counter option. The service provides a detailed analysis including traffic reports, marketing reports, and visitor profile reports.

Goldstats - One of the most comprehensive free package available even down to whether your visitors are Java enabled and have the relevant plug-ins to use Flash, real audio etc. No banner required, just a small company logo, but with an option to upgrade to a graphic free version where rates vary depending on level of traffic.

http://www.sitetracker.com Basic information free (banner required) with more detailed information available for a monthly fee.

http://www.thecounter.com. Free Version will track number of visitors (unique and total) with a visible counter, and will send you a weekly stats report. Premium service for only $16 a year includes invisible counter option.

http://www.extreme-dm.com/ This service has every stat you could ask for, intelligently broken down by category.

Free Hit Counters
If you are looking for detailed traffic logging tools for your website and do not want to pay the outrageous prices that some counter services are charging, check out GoCounters.

There are also several counters around, that require you to add a small icon to the page you wish to track. However most of these are not password protected and can therefore be read by any visitor to your site. If you'd like to offer this transparency, eg to encourage advertisers, try http://www.stats4all.com

 

TRACKING ANALYSIS SOFTWARE

If your web host provides log files you'll need analysis software. Check out the following packages:

Faststats Analyser Free, Regular, or Gold version available.

FastStats gives you the who, what, where, why, and how of your web site, and does it at incredible speeds

 Here are just a few things FastStats tells you about your web site:

  •  The number of hits on your web server, and the number of actual users (people)
  • The Browsers and Operating Systems used to access your web site
  • The most frequently requested files, images, HTML pages, and directories
  • Referring web sites (sites that link to your web site)
  • The search engine keywords used to access your web site
  • 404 errors (and the pages that linked to the missing files)
  • FastStats even lets you track the number of requests over a time period for any wildcard (i.e. a file or directory)
  • FastStats allows you to filter the data -- zoom in on a specific type of users: people using the Internet Explorer 4.x browser coming from the software.com domain. FastStats allows you to be as specific or general as you like.

 Consistently good reviews

  • Tucows: (5 cows)
  • HotFiles.com: "If you have a Website with access to statistics, you simply must try FastStats" (5 star rating)
  • The Internet EYE Magazine: "I love this tool, it's quick, it's painless, and it's easy to use."
  • Lockergnome: "Website owners, rejoice!"

Summary: Good entry level program, well priced, functional and fast. Highly Recommended.

SAVE 10% - QUOTE idh10 ON THE ORDER FORM FOR A 10% DISCOUNT

 

If you have a business you'd like me to feature on the site, send details of the opportunity to the address below.

enquiry@homebusinessuk.co.uk

or write to:

Mrs L O'Connor, 91B Acton Lane, London, NW10 8UT

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